Jamie Lee Curtis is probably pretty far from “worrying what the studios think of her” phcareer development; one of the perks, presumably, of being a living Hollywood legend. Which is part of what makes it great fun to see Curtis, currently starring in a multiverse adventure. Everything everywhere all at once—decide to go on social media today, taking a swing at it other big multiverse movie that’s in theaters this weekend.
It’s true: Jamie Lee has set his sights on strange doctorafter posting several posts on Instagram today highlighting lackluster reviews of Marvel’s sequel, pointed out its similarities to the critically acclaimed Daniels film, and reminded audience that they could spend their time with”a dynamite dildo fight scene as well as a very erotic hot dog hand mating dance” instead of Benedict Cumberbatch frowning while making complicated hand gestures.
For one thing, it’s really just basic marketing stuff: Doctor Strange in the Multiverse of Madness sucks in huge amounts of both box office money and theater real estate this week under the driving force of Disney’s entire PR machine, so it makes sense that Curtis is trying to pull some power for his own movie out of the wave. On the other hand, the pure “doesn’t care” about any of this is frankly somehow charming, with Curtis calling “other multi-verse aspiring movies” and hashtag his posts”#guessiwillneverbecastinamarvelmovieas a sort of cinematic wrestling heel. As with all social media, it’s hard to tell how much genuine negative sentiment Curtis, who is never afraid to speak his mind, actually expresses here, and how it’s just good old-fashioned speech, but it’s definitely a catchy tactic.
Everything everywhere all at once has done remarkably well over the past two months, managing to hold steady at the box office – a rarity for a sci-fi film as conceptual as this. The film stars Michelle Yeoh as a housewife who finds herself jumping between different lives in an effort to stop a multiverse threat. It is also, in Curtis parlance, “COSTS LESS than the total crafting service budget on Doctor Strange and/or any other Marvel movie. COMPETITIVE? Damn YES. I wasn’t a head cheerleader in high school for nothing. So there’s that too.